The German travel market is huge. The country is one of the wealthiest but also Europe's most populous country, 82.3 million inhabitants.
Germans are known as the "world's travel champions”, they love travelling, it’s deeply rooted in the German culture. That's what makes the German travel market so constant and strong, even facing economical difficulties.
Madagascar has a particular leverage; Germans are sun and beach lovers as well as hikers, sportsmen and adventurers. The ecotourism of the Red Island is a real asset.
The whole variety of travelling is present at ITB Berlin: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers who want to embellish their customers' most beautiful weeks of the year. Malagasy delegation will attend the International Fair :