Over the past decade China has been, and still is, by far the fastest-growing tourism source market in the world. “Emerging economies continue to lead growth in tourism demand” said UNWTO Secretary-General, Taleb Rifai. “The impressive growth of tourism expenditure from China reflects the entry into the tourism market of a growing middle class from this country, which will surely continue to change the map of world tourism,” he added.
A combination of China’s fast-emerging middle class, improved transport links and more favorable policies are all contributing to the boom of outbound tourism. COTTM is conveniently located in Beijing, the hub of this booming market and home to some of China’s largest outbound tour operators
A great opportunity to introduce all of the tourist attractions of Madagascar and explore the enormous potential of the Chinese tourism market. The National Tourism Board of Madagascar will be at the fair, with the Malagasy delegation:
Moreover, China is also expected to make overseas investments of $500 billion and import goods worth $10 trillion over the next few years. New government strategy (The Outline for National Tourism and Leisure 2013-2020) announced support to tourism development, driving outbound travel and tourism amongst Chinese nationals by encouraging workers to take paid annual leave days.
- Over 94% of exhibitors were successful in establishing marketing contacts for future sales at COTTM
- 82% of visitors are looking for new suppliers/products at COTTM
- 98% of visitors found future suppliers at COTTM for their business
- 83% of visitors purchased products at COTTM 2013
Meet Madagascar at stand 702, National Agriculture Exhibition Centre